Last week, Jackson discussed proper hashtag use when doing Instagram marketing.

In today's episode, he tackled why they are focusing on Instagram as a marketing platform. Having already tried diverse marketing platforms, he reckons Instagram marketing provided the best result in terms of social growth. He also shared key facts and statistics on Instagram marketing so don’t miss it!

Topics Discussed:

• Finding more results through Instagram marketing
• Fundamental facts about Instagram and why you need to use it
• Number of users and number of business accounts set up
• Huge opportunity in the Australian population
• Myths that made business owners shy away from using Instagram
• Age demographics
• How Instagram was founded
• When Facebook purchased Instagram back in 2012
• Launching of Instagram business accounts
• Users migrating from Facebook to Instagram
• Why they are prioritising Instagram usage right now
• Instagram is 10x more effective as a marketing platform compared to Facebook
• Level of engagements on Instagram

Links:

Instagram 
Instagram Business
Facebook 
Jackson on Instagram 
Social Growth Media - Resources 
Jackson Dean's Website