How does marketing shape our moral understanding of consumption?

In this episode of Podcast or Perish, I talk with Dr. Ela Veresiu, Assistant Professor of Marketing at the Schulich School of Business, York University. Her research examines how consumers are taught to see themselves as moral actors responsible for solving global problems like poverty and climate change. We discuss her influential paper “Creating the Responsible Consumer,” co-authored with Schulich colleague Markus Giesler, which analyzes the World Economic Forum’s efforts to position consumers as partners in global governance.

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Full transcript, photos, and related resources:

https://www.podcastorperish.ca/episodes/episode-016-ela-veresiu

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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.