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Episode #017 - Jon Mamela (Tourism Toronto), what BERT means for travel content, Northern Ireland Embraces a Giant Spirit
In this episode, we speak with Jon Mamela, CMO of Tourism Toronto, about the city's successful positioning as North America's stopover destination, highlight the impact of Google's new BERT search update on travel content and examine Tourism Northern Ireland's new brand platform.
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By The DestinationistsIn this episode, we speak with Jon Mamela, CMO of Tourism Toronto, about the city's successful positioning as North America's stopover destination, highlight the impact of Google's new BERT search update on travel content and examine Tourism Northern Ireland's new brand platform.