Jeff has spent his more than 30-year career in high tech product management and product marketing, the last decade or so in cybersecurity.  Jeff joins Lisa and talks about his approach to building a successful marketing team involves recognizing and leveraging strengths while acknowledging and addressing weaknesses. 

He emphasizes the importance of collaboration, both within the team and when working with external agencies. Jeff believes in hiring expertise for specific tactical areas, such as SEO, digital ads, and social media. He values the diversity of skills within a team to create a well-rounded and adaptable marketing approach. Jeff's practical mindset is grounded in the reality of small startups, where the focus is on tangible results and efficiency rather than getting lost in perfection or trying to excel in every aspect. Learning from others' mistakes and being transparent about challenges are key principles in his approach to marketing.