On this episode we’re talking all about why it’s so important to focus on the cash cows in your business and how to choose which of your offers those should be.   Highlights: 

• How to recognize a cash cow in your business
• Discussing the Pareto Principle and how it applies to your business
• Why you need to par down your offerings to what's most likely to generate the most amount of revenue
• Four steps to get clear on your cash cows and understand how to scale your offers

  Links and Resources Mentioned in this Episode:    The Pumpkin Plan by Mike Michalowicz    The Pareto Principle   5 Steps to Your Most Profitable Year