Do It For Yourself Podcast

Episode 019 with Adam Jones of Peloton Cold Brew


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This is The Do It For Yourself Podcast.  Each week I sit down with someone who is doing it for themselves and chasing a dream they just couldn’t suppress.  This is often speakers, entrepreneurs, or athletes.  They all share one thing in common, they are overcoming challenges and never giving up.  Someone who is Doing It For Themselves is not selfish in their pursuit, they are simply chasing a dream or working towards a goal because it is something THEY want to do.  They are not forging down a path because society or someone is telling them it’s what they should be doing.
 
This week I had the honor of sitting down with Adam Jones who is one of the creators of Peloton Cold Brew Coffee and Cascara Tea.  I have been a long time fan of Peloton Cold Brew and I remember going on a wild goose chase to find it for the first time.  I learned that is was made locally in West Chester, PA and it had a cyclist on the logo so I had to find it.  Luckily I found it in a Whole Foods near home and I instantly fell in love! 
 
Adam's story with Peloton began one night late in New York when he went into a local bodega looking to get a Red Bull to pull him through a long night of photo editing.  At the time he was living and working in Brooklyn as a photographer.   Instead of picking up that Red Bull, however, he found a cold brew coffee that had a label he was very attracted to.  Never being a coffee drinker he decided to give it a shot.  This changed his course entirely.  Adam fell in love with the smooth, rich flavor of the cold brew and he went on a quest to learn everything he could about this holy grail of coffee.  
 
Adam began doing his research and brewing his own coffee out of his apartment.  His roommates and friends LOVED the product, one so much so that he came to Adam and offered him $10,000 to go start a cold brew company.  Adam knew this was his chance, he always wanted to start a business with his brother so he moved back home and they began working on Peloton.  
 
Peloton is now available in Whole Foods on the east coast and is rapidly expanding not only their territory but also their product line.  This year they are launching an all-new Cascara Tea along with their line of cold brew coffees.  This is a wide-ranging interview where we get into a lot of Adams story and how things got started.  
 
I hope you enjoy my interview with Adam Jones. 
 
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Do It For Yourself PodcastBy Ian Harding