Beth Storz, President of Ideas To Go, joins colleague and co-author Adam Hansen on Episode 2 of the Outsmart Your Instincts Podcast. Listen as they discuss examples of—and define—Availability Bias and provide techniques to overcoming it during innovation.

Availability Bias: how our minds retrieve information from the most recent memories first. Along with the most recent events, emotionally charged memories are also easily retrieved. In other words, what’s available is what’s easy to recall.