Despite how you might feel in the dregs of 2020, most of what we think of as “real life” takes place outside of election cycles. This week, TargetSmart CEO Tom Bonier breaks down the basics of voter data analytics. Next, Raven Bradfield discusses her experiences organizing for Democratic campaigns in Iowa and Georgia, and what campaigns lose when they assemble staffs that don’t resemble their constituents. PeachPod’s Luke Boggs explains how peer-to-peer contact makes a difference when getting college students out to vote. Finally, Georgia Shift founder Ian Bridgeforth continues our conversation on transactional versus transformational activism, and the challenges of engaging young Georgians outside the Atlanta metro area.

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Ground Game: Georgia is a production of Unir.