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Episode 02: Get in Control of Your Restaurant's Marketing: Why Direct Response Email Marketing is the Answer
In this episode, discover what direct response email marketing is and why it's a cost-effective, low-effort marketing channel that's worth adding to your restaurant's marketing mix. You'll learn how direct response email marketing can help you build a stronger rapport with your customers, get more on-demand revenue, and become 100% in control of your marketing efforts. We'll explore five reasons why direct response email marketing is a must for restaurants, and how it's different from traditional marketing channels you're already using.
Key Points:
- Direct response email marketing is using emails to communicate with customers and inviting them to take action (e.g. eat at your restaurant, take advantage of a special, offer, or coupon).
- It builds rapport with customers and generates a relationship that makes them come back to your restaurant.
- It allows you to have on-demand sales and you're 100% in control of it.
- It's extremely low cost and you have a captive audience.
- Direct response email marketing is results-driven and focused on taking action, and you only pay for results.
Links mentioned:
- Inboxingenuity.com/mindmap for the full mindmap and companion guides.
- It builds rapport with customers and generates a relationship that makes them come back to your restaurant.
- It allows you to have on-demand sales and you're 100% in control of it.
- It's extremely low cost and you have a captive audience.
- Direct response email marketing is results-driven and focused on taking action, and you only pay for results.
Links mentioned:
- Inboxingenuity.com/mindmap for the full mindmap and companion guides.
**Podcast Sponsored by Inbox Ingenuity. Learn more at InboxIngenuity.com
Music by Lundstroem from freemusicarchive.org
View all episodes
By Mark SieverkroppIn this episode, discover what direct response email marketing is and why it's a cost-effective, low-effort marketing channel that's worth adding to your restaurant's marketing mix. You'll learn how direct response email marketing can help you build a stronger rapport with your customers, get more on-demand revenue, and become 100% in control of your marketing efforts. We'll explore five reasons why direct response email marketing is a must for restaurants, and how it's different from traditional marketing channels you're already using.
Key Points:
- Direct response email marketing is using emails to communicate with customers and inviting them to take action (e.g. eat at your restaurant, take advantage of a special, offer, or coupon).
- It builds rapport with customers and generates a relationship that makes them come back to your restaurant.
- It allows you to have on-demand sales and you're 100% in control of it.
- It's extremely low cost and you have a captive audience.
- Direct response email marketing is results-driven and focused on taking action, and you only pay for results.
Links mentioned:
- Inboxingenuity.com/mindmap for the full mindmap and companion guides.
- It builds rapport with customers and generates a relationship that makes them come back to your restaurant.
- It allows you to have on-demand sales and you're 100% in control of it.
- It's extremely low cost and you have a captive audience.
- Direct response email marketing is results-driven and focused on taking action, and you only pay for results.
Links mentioned:
- Inboxingenuity.com/mindmap for the full mindmap and companion guides.
**Podcast Sponsored by Inbox Ingenuity. Learn more at InboxIngenuity.com
Music by Lundstroem from freemusicarchive.org