CX Nexus Podcast

Episode 020 - Case Deflection and Building Online Community for Supporting your Customer Product Questions


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“With community, there’s a lot of opportunity from a digital standpoint, whether it’s helping your customers, powering SEO, or answering more questions.” Chris Detzel

“Without community, we would be in the exact same place as we were before – not really understanding our customers. We want to be where our customers are, and community allows us to help customers the way they want to be helped – in a digital way.”  Chris Detzel

“I want to make our community a hub using integrations, so that if customers want to create a case or look at technical documentation, it’s seamless for them. That’s a great digital customer experience. Instead, in a lot of companies like ours, customers have to go here, there, and everywhere to get some information. I see community as being that place that’s right in the middle.” Chris Detzel

"Let's understand where the community plays in the support story of your product." Michael Sandoval

Chris on Linkedin:
https://www.linkedin.com/in/chrisdetzel/
Michael on Linkedin: https://www.linkedin.com/in/msandoval2/

Twitter: @PeersBeers

Facebook: https://www.facebook.com/peersoverbeers

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CX Nexus PodcastBy Nicole Saunders and Chris Detzel

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