Janice is a Community Growth and Brand Marketing Specialist based in Vancouver, with a passion for early-stage mission-driven startups. She’s currently the Head of Community at Pineapple, the professional network for Gen-Z. 

In this conversation, we talk about:

• Her eagerness to take ownership of new initiatives, while in her first role as an Executive Assistant, becoming the brand manager at Blume
• How her experience building a DTC brand enabled her to build a community in the tech space
• And lessons learned from building an authentic community focused on Gen-Z