Hey everyone! Today's guest, Natalie Kovarik, comes from a multi generational ranching background, raised in Montana, and is now living in Nebraska with her husband starting a ranch of their own.

We got to chat about everything from the nuances of generational ranching to some of the details that most consumers may not know about the beef life cycle to why breaking down your "why" to a very raw place is so damn important.

 You can find Natalie and her family on Instagram (@nataliekovarik), Youtube (The Kovariks), & Online (KovarikCattleCo.com).