Todd Kunsman, Head of Marketing at Jetpack Workflow,  shares his social media tips, emphasizing authenticity and finding one's voice. Lisa and Todd discuss the evolving SEO landscape, continuous learning, the use of AI tools for content creation, and the importance of platforms like LinkedIn, YouTube, and podcasting for audience engagement. They stress creating quality content, repurposing it across channels, and staying adaptable in digital marketing. The conversation also covers balancing side hustles with full-time roles.