Susan Petersen started Freshly Picked by selling aluminum window frames as scraps in order to fund her initial orders. From those humble beginnings Susan has grown Freshly Picked to millions of dollars in revenue, and has appeared on Shark Tank, as well as partnering with Disney, Star Wars, Nordstrom, among others. In this episode she shares why the biggest sales day in Freshly Picked history almost caused her to call it quits, as well as some extremely useful tips on how to start a product-based company.

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