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Episode 023: Co-Founder of Baron Fig Joey Cofone
In this episode, Caleb and Todd talk with Joey Cofone, Co-Founder of Baron Fig about their journey, strategy and how they empower creatives.
Guest Links
Joey Cofone on Twitter
BaronFig.com
Baron Fig on Twitter
Baron Fig on Instagram
Key Takeaways
1. Get to know your target audience.
Joey Cofone sent a survey to over 500 thinkers so that they would know exactly the type of product their customer wanted and learn from them. You have to know that your product isn't for everyone and that it's ok for them not to buy it.
2. Evaluate everything in light of your mission.
Your mission should determine the products you create and what you do. When making a decision to pursue something, Baron Fig filters everything though their mission, to champion thinkers in the journey to create and inspire the world, and if it doesn't fit they don't do it.
3. Creativity requires hard work and fun.
Being creative is about the discipline to work hard, but the impulse to play. You have to be willing to have both. People tend to do one or the other, but both are necessary for the creative process.
Quotes
"There's a difference between a maker and a thinker." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
"Simple things tend to go unnoticed." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
"Being creative is about the discipline to work hard, but the impulse to play." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
"Empowering people is about giving them freedom and giving them an opportunity to speak." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
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By Caleb Mason
4.8
4444 ratings
In this episode, Caleb and Todd talk with Joey Cofone, Co-Founder of Baron Fig about their journey, strategy and how they empower creatives.
Guest Links
Joey Cofone on Twitter
BaronFig.com
Baron Fig on Twitter
Baron Fig on Instagram
Key Takeaways
1. Get to know your target audience.
Joey Cofone sent a survey to over 500 thinkers so that they would know exactly the type of product their customer wanted and learn from them. You have to know that your product isn't for everyone and that it's ok for them not to buy it.
2. Evaluate everything in light of your mission.
Your mission should determine the products you create and what you do. When making a decision to pursue something, Baron Fig filters everything though their mission, to champion thinkers in the journey to create and inspire the world, and if it doesn't fit they don't do it.
3. Creativity requires hard work and fun.
Being creative is about the discipline to work hard, but the impulse to play. You have to be willing to have both. People tend to do one or the other, but both are necessary for the creative process.
Quotes
"There's a difference between a maker and a thinker." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
"Simple things tend to go unnoticed." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
"Being creative is about the discipline to work hard, but the impulse to play." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
"Empowering people is about giving them freedom and giving them an opportunity to speak." - @JoeyCofone @BaronFig @LearnersPodcast Click to Tweet
New Episode Every Tuesday
Subscribe for free on iTunes!
Leave us a rating and review on iTunes! It's the best way for us to expand this conversation and it helps us learn how we can better help you.
Subscribe on Google Play!
Subscribe on Stitcher!
Like our page on Facebook!
Continue the conversation with us during the week through Twitter!
See what's going on during the week with us on Instagram!
Subscribe for free and you won't miss our next episode about the creator of the Instagram movement, Jordan Bauer.