Interviewer: DeerLab.com. Why get started, who's involved with it and who's your target market?

Jon: Sure. Well, it's kind of a funny story. I mentioned to you earlier that I've only been hunting for about five years and it really started with a date with my wife. We were out to dinner and I had a son, Reese, who was one at the time and really was trying to...I was talking to my wife, Samantha, just trying to come up with different ideas of what I can do with my son as I get older.

When I was 15, my dad turned 40 and when I was 40 my son was 1, so there was a huge difference as far as my age compared to my dad growing up. And I've always wanted to hunt but really never had anybody around me that hunted. And we were sitting at dinner one night and at a restaurant and I basically said to Samantha, "You know, I want to learn how to hunt," and we were just talking about the process of that.

Anyway, long story short, for our anniversary my wife surprised me with a Mathews bow. And it was a complete shock because she's a CPA and very frugal in her spending of gifts. And so, anything over $50 is a pretty big surprise. So for her to go out and get a bow, she actually got a friend of mine that does hunt and he went out and picked out the bow for me. That really got me into hunting. I had a friend that I would go out with and basically try to glean as much information from him as possible. And we started using trail cameras and as I was using several trail cameras, it became a pain to manage all the photos. But also, trying to understand what was going on behind the scenes instead of just looking at the photo. "Okay, when is this deer coming in?" You know, "What other cameras is he hitting? Is there a pattern that goes behind this?"

And having a web background, that's where I started to kind of really build a tool out for myself, wanting to build a tool out for myself. And I had a friend who was up in Greeneville,

together and so we basically teamed up. His name is Ryan Wood, and started building Deer Lab. And so, really, the focus of Deer Lab is to pattern bucks with your trail camera photos. We are centered around your trail camera photos. And, you know, the end goal is to see where specific deer, or specific buck is moving, and along that way, along that route, is basically managing your photos. And so, it does that I think very well, very easy.

I mean one of the things that we wanted to do was really make it a very easy to use tool that anybody could use. No matter what your experience is, you could just upload your photos and we would do a lot of the work for you. And so that's kind of how it all started. We've been going since the end of 2013. And so we went through our first year last year and we're really excited about this upcoming year. We've added a lot of new features to the site and are just waiting for everybody to really get their cameras out and start using them.

Interviewer: Who is your target market?

Jon: Well, you know, obviously most people have one, two, three cameras and that's probably not our target market. We're after more of the serious hunters that have over three cameras. It's hard to pattern a buck with just a couple of cameras unless you're moving them around a lot. And so most of our users have over three cameras.

Interviewer: Up to how many?

Jon: It doesn't matter. I mean we have customers that have more than a hundred cameras, and we have customers all the way down to one camera. So there's lots of different varieties. We have different plans for each group. We also just have just a number of tools. Some people use it for patterning specific bucks. Some people just use it to manage their photos, to share their photos. We have some tools that can allow you to easily share your tools without sharing the sensitive information, such as where your cameras are located. I even have a client that is using it for patterning alligators, which I never knew you could do that...