Today's guest is Matt Webb. Matt is a partner at Webb Creative in New Westminster BC, the other partner being his partner for life, his wife Katherine. Matt shares with us one of the first times he noticed design out in the world, the ESSO rebrand. Matt also shares stories about one of his design mentors early on in his career, and also a funny story about a mock City of Toronto logo for a newspaper he did during the Rob Ford era. I also want to tease Matt's answer to the last question. One of the most unique answers to me so far. Enjoy this one!