On this week’s episode, Truth Initiative CEO and President Robin Koval explains why our kids tune us out but listen to a total stranger--as long as it’s a fellow teen. Truth has mastered the essential art of peer-to-peer messaging, and that’s why the new #quitwithus social-media campaign is going viral. 

Learn how you can access important resources like “This is Quitting”, a texting tool written in an authentic teen voice, and a “cool” school curriculum that can inspire your kid to kick the e-cig habit.