In this special solo episode of the Probate House Guy Podcast, I dive deep into the critical importance of understanding and analyzing your numbers to drive business success. Whether it's monitoring employee performance, tracking financial metrics, or measuring marketing effectiveness, keeping a close eye on your data is key. I share my personal experiences, including the challenges of stepping back from my business during a family crisis and the lessons learned in regaining control with the help of a fractional CFO.

I also reveal some eye-opening results from a recent marketing experiment that challenged conventional wisdom on lead generation and ad spending. We discuss the value of continuously testing, measuring, and trimming the fat in your marketing efforts to optimize return on investment. If you're ready to take a granular approach to your business data and learn how to make numbers work for you, this episode is a must-listen!

Timeline Summary:

[0:00] - Introduction

[0:44] - Introduction to the solo episode and today's topic: the importance of knowing your numbers.

[2:05] - Overcoming business challenges with the help of a fractional CFO.

[3:20] - How managing team KPIs can improve performance and morale.

[10:12] - Marketing experiment: testing low-bid lead strategies and surprising outcomes.

[17:16] - The importance of segmenting your audience and focusing on high-ROI leads.

[22:14] - Applying the 80/20 rule in marketing and business operations.

[28:17] - Analyzing your cost per deal and ensuring your overhead is in check.

[30:01] - Preview of exciting upcoming guests and topics.

Closing Remarks:

If you found this episode valuable, please take a moment to rate, follow, and share the podcast! Your feedback helps us bring you more of the content you love. Stay tuned for upcoming episodes featuring probate attorneys from across the country and more deep dives into real estate investment strategies!