Our guest today is Christina Ioannou, a Zurich, London, and Athens-based multilingual PR professional. With a background in Communication & Mass Media and Art Administration & Cultural Policy, Christina always knew she was going to have a career that would impact the arts. Today, she specializes in creating strategic communication solutions for artists and art organizations. During the interview, she had quite a few tips to share that artists from all walks of life can act upon when it comes to building their online brand and growing their visibility. While PR is a professional specialty, Catherine and Christina discuss how artists can get started doing some of the work themselves to get more exposure for their work.

Conversation Highlights:

• What a PR firm does, and what PR really is.
• How you can start building a PR network.
• Why you should start locally, with small steps.
• How to prepare for a press interview.

PLUS: How to work on your messaging to tell a good story!

Links and resources:

Website: https://www.ccicomms.com/

Instagram: https://www.instagram.com/ccicomms/

Twitter: https://twitter.com/ChristinaIoannu

 

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!