Episode 3 Show Notes:

Our guest is Allyson Stewart Allen who is the founder and CEO of International Marketing Partners. We talk about her 2002 book Working with Americans and what has changed since. We cover the rise of China, the global economy, the internet and other factors on American Business and whether there is a 'special relationship' between the UK and the USA. We also address the questions of how to succeed in the US and what individuals can do to work successfully with American companies.

Allyson's book 'Working with Americans' is available from Amazon She can be found on Twitter at @museofmarketing and her company website is www.intermarketingonline.com. The UKTI Trade Guide to Marketing in the USA discussed in the show can be found at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/301339/Marketing_in_the_USA.pdf

Joining The Levitt Group

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive 'Great Minds' events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you're an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members' events, then you can join when you book.

Further Links & Resources

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

'The Knowledge - A Levitt Group Podcast' is a One Tree Less Production for the Levitt Group

© One Tree Less Ltd 2016