Bankers Life Insurance Company’s mission is to help clients protect their financial security through providing information on how clients can manage their assets. Insurance and retirement are the company’s areas of expertise. With the target market of Bankers being clients from ages 50-85, a marketing challenge the company faces is how to reach their clients. To combat this challenge, Bankers provides tremendous support by sending literature about the company to people’s homes and also providing clients with personalized help. Despite the size and success of the company, the pride themselves on maintaining the feeling of a small, personalized grassroots business by going the extra mile.