The Impact Untangled Podcast

Episode 03: Julia Devecchi - The Story of Happy Bites and Founding a Vegan Food Start-up at 24


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Julia Devecchi is the founder of Happy Bites in Switzerland. [Mid-Feb 2020 UPDATE: Happy Bites has changed its name to Naanu. https://mynaanu.com/about

Julia founded Happy Bites at only 24 years old in April 2019. Happy Bites believes in empowering vegans. How? Well, vegans often suffer from nutritional deficiencies. Happy Bites helps alleviate this problem by providing nutritional supplements. These supplements come in the form of delicious gluten free cookies. The cookies contain sufficient daily amounts of many vitamins - like Vitamin B12, Vitamin D, Omega 3 and these cookies are also a high source of Calcium, Iron and Zinc.You can find her cookies on https://happybites.co/

or https://mynaanu.com/

On this episode, Julia talks about her journey from her studies at university, living abroad, working at Tesla, attending start-up events in Switzerland, to eventually creating and founding her own food start-up. 

Julia is driven to ensure that vegans like herself get enough nutrition in the form of delicious cookies, “My vision to save those who save our planet began and I believe it has guided all decisions so far. I formed a diverse and inclusive team with people from all sorts of backgrounds and think of our customers in every step of the way. We want natural ingredients, sustainable packaging, integrating otherwise wasted food sources, no animal products or products that could affect animals in any way. We want a low carbon footprint and essentially to save the planet.” Julia also talks about the start-up scene in Switzerland and states, “We are at a very good place to be very entrepreneurial in Switzerland.”

I hope you enjoy this episode!

In This Episode

Introduction [0:55] - Julia Introduces herself  [1:23] - Julia talks about the inspiration behind Happy Bites in Switzerland  [2:00] - The Decision to Go Vegan [3:00] - A Day in the Life of a Founder [5:23 ]- Finding Customers [7:52] - Founder Institute: World’s Largest pre-seed startup accelerator [11:15] - Regulations to Sell Food in Switzerland  [12:03] - Finding a food advisor [15:26] - Finding the right team [18:39] - Reaching out to new contacts [19:21] - Working at Tesla [22:44] - Experience at University and why she would study something different [23:28] - Start-up weekend  [25:54] - Experience Living Abroad [30:21] - Other Impact Ideas to Work on [33:23] - Recommendations of books and podcasts [34:34] - Impact Events in Switzerland [37:49] - Favorite Swiss Products [40:05] - DasProvisorium in Zurich - Coworking Foodspace Accelerator [40:28] - What does a successful career mean to you [41:09] 

Episode Links

Happy Bites

Naanu

Founder Institute: World’s Largest Pre-seed startup Accelerator

Venture Kick

Startup Weekend in Switzerland

Emerge Conference at Oxford University

Guilty Feminists - Comedy Podcast

Factfulness: Ten Reasons We’re Wrong about the World - and Why Things are Better Than You Think by Hans Rosling

The Lean Canvas by Eric Ries

Blitzscaling: The Lightning - Fast Path to Building Massively Valuable Companies by Reid Hoffman

Enactus Organization

DasProvisorium Zurich - Coworking Foodspace Accelerator

FoodHack.ch

Julia Devecchi LinkedIn

www.impactuntangled.com

www.impactcareers.ch

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The Impact Untangled PodcastBy impactuntangled