For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads - they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she's going to teach us how to REALLY use leads to generate more for your business.

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