Human relationships are best when they follow a natural, unforced course that created likeability and trust.

Business is no different. If someone is too pushy, it's a "turn-off" to want to do business with them.

Knowing the different types of audience temperatures is critical in your advertising. It helps you know when to back off, and most importantly, when to ask for the sale.

In this episode, John delves into each specific type and gives you specific advice on how to correctly approach each one, resulting in more sales and profit.