On this episode of the Financial Affluence Podcast, we explore the mental strategies behind successful selling, diving into key lessons from The Psychology of a Sale by Forbes Lindsay. Discover practical strategies such as leveraging auto-suggestion, cultivating the right mental attitude (courage, confidence, poise), and guiding your prospect’s decision-making using the Association of Ideas. Learn how these psychological tools can turn a casual conversation into a closed deal, especially in the context of life insurance sales—but applicable across any selling scenario.

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