Having a strategy and building a roadmap to deliver on the strategy is the key to digital success. Sometimes things don't go as planned, but to not have a plan is a sure way of not succeeding. 

Michael and Chris start talking about building a roadmap for digital. Michael mentions that he is in the process of building a strategy for five years and mentions that it is super hard to do for digital. Digital changes so much that it is hard to to for one year.  

Chris talks about when he built his roadmap for Imperva Community, that there are just some things that you don't know. For example, the business is not always ready when you are. You have jump on the opportunities when you see them and sometimes the opportunities come to you.