On the surface, it would certainly seem that sales and marketing are two sides of the same coin. What we really want to create is sales and marketing coordination. However, in reality, there is usually some extreme division between those on either side, to the point where it almost seems like they’re on two different paths. In this episode of the SaaS CX Show, I talk with Randy Wootten, president and CSO of Seismic.

http://www.seismic.com