This month DePaul MBA alumnus Dan Jungels and I discussed how to successfully enter new markets. A topic Dan knows well as he was fortunate enough to go straight from the Business Strategy & Decision Making classrooms into the exact challenge he'd been training for. In his current role as Manager of Renewable Energy Strategy and Business Development at the manufacturer Panduit, he has helped plan, executed, and continually adapt to just such an expansion. In this episode we learn Panduit's process and how they leveraged firm specific and usage flexible resources to find the best target for expansion. This is an interesting one, you should listen in.