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In today’s episode, we dive into GM’s surprising decision to abandon its Cruise robotaxi venture after investing over $10 billion. Faced with market competition, resource constraints, and a lengthy path to profitability, GM shifts its focus to autonomous systems for personal vehicles. We explore the challenges Cruise faced, from safety concerns and regulatory scrutiny to internal leadership issues.
By Tyler MarionIn today’s episode, we dive into GM’s surprising decision to abandon its Cruise robotaxi venture after investing over $10 billion. Faced with market competition, resource constraints, and a lengthy path to profitability, GM shifts its focus to autonomous systems for personal vehicles. We explore the challenges Cruise faced, from safety concerns and regulatory scrutiny to internal leadership issues.