In a world where everyone is fighting for attention, how do you get people to pay attention to what you do? 

In this episode, special guest, Michael F. Schein, author of the book The Hype Handbook, 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers is going to share with us how artists can benefit from building hype to generate more attention to your work and your brand.