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Episode 037: The Truth About Disinformation – An Interview with Bob Pearson, Co-author of “Crafting Persuasion” (The LIFE WORKS Podcast, Hosted by Mark Botros)
WHAT’S IN IT FOR YOU?
We live in the most connected time in our history. With mobile devices, search, mainstream and alternative media, social media, streaming, and gaming – people’s access to information, content, and news is unprecedented. In addition, the barrier to entry to create and publish content is perhaps the lowest it has ever been. However, it has become increasingly difficult for consumers of content (all of us) to distinguish trustworthy information from misinformation or disinformation. Bob Pearson helps us to understand what misinformation and disinformation is, how to identify it, techniques for thinking critically, and where to find reliable information.
GUEST BIO
Bob Pearson is an expert in the areas of communication, marketing, social and digital media, as well as current and future trends in all of those areas. He is the author of four books, including his latest, “Crafting Persuasion”. He currently serves as Senior Technology Advisor to the State Dept’s Global Engagement Center – whose mission is to help the Federal Government recognize, understand, expose, and counter foreign state and non-state propaganda and disinformation efforts aimed at undermining or influencing the policies, security, or stability of the United States, and its allies.
In this interview
00:59 What’s in it for me? / Why this interview? Why now? (Purpose of the interview)01:56 About Bob Pearson03:58 The definition of Disinformation04:24 The major players in the disinformation space04:58 The definition of Misinformation05:30 Examples of Misinformation and Disinformation07:07 The goals of Disinformation campaigns08:35 Disinformation tactics10:45 The 1, 9, 90 Model of Influence12:14 The Disinformation landscape, and how “Disinformers” work14:12 Is there Disinformation in the mainstream media?15:19 How do we find reliable information?17:08 How to architect an influence campaign19:31 What Bob considers reliable information21:41 How can we identify Disinformation?23:19 What are deep fakes?25:22 What social media platforms (Facebook, Google, Twitter, and Youtube) are doing to shut down Disinformation27:46 How do we think critically about information?31:27 A really sensitive question…freedom and censorship33:23 Current and future trends playing out — we can actually fight Disinformation, here’s how…34:53 The advice Bob gives to the U.S. Government about Disinformation36:01 What we can actually do day-to-day to “Turn down the volume” Disinformation37:00 One secret of Bob’s success38:23 Bob’s greatest lesson in life and business – do good…today!40:06 Bob’s one piece of advice to the world – we’re ALL the same…41:27 What Bob wants most for his life – impacting as many lives as possible42:50 Final thoughts – Influence, analytics, and continual learning45:14 Where to find Bob Pearson online45:53 A beautiful story
To connect with Bob
Website(s): nextpracticegroup.comhttps://www.craftingpersuasion.com/LinkedIn: https://www.linkedin.com/in/bobpearson/Twitter: @bobpearson1845
To connect with Mark
https://markabotros.comInstagram: @markabotrosTwitter: @markbotrosFacebook: https://www.facebook.com/businessstrategist/LinkedIn: https://www.linkedin.com/in/mbotros/Email: [email protected] LIFE WORKS Podcast: https://podcasts.apple.com/us/podcast/the-life-works-podcast/id1475582936
Podcast Music Credit
Track: Memories — INOSSI [Audio Library Release]Music provided by Audio Library PlusWatch: https://youtu.be/GePAKPB6vQYFree Download / Stream: https://alplus.io/Memories
Photo Credit
Adnan Khan
View all episodes
By Mark Botros
5
1010 ratings
WHAT’S IN IT FOR YOU?
We live in the most connected time in our history. With mobile devices, search, mainstream and alternative media, social media, streaming, and gaming – people’s access to information, content, and news is unprecedented. In addition, the barrier to entry to create and publish content is perhaps the lowest it has ever been. However, it has become increasingly difficult for consumers of content (all of us) to distinguish trustworthy information from misinformation or disinformation. Bob Pearson helps us to understand what misinformation and disinformation is, how to identify it, techniques for thinking critically, and where to find reliable information.
GUEST BIO
Bob Pearson is an expert in the areas of communication, marketing, social and digital media, as well as current and future trends in all of those areas. He is the author of four books, including his latest, “Crafting Persuasion”. He currently serves as Senior Technology Advisor to the State Dept’s Global Engagement Center – whose mission is to help the Federal Government recognize, understand, expose, and counter foreign state and non-state propaganda and disinformation efforts aimed at undermining or influencing the policies, security, or stability of the United States, and its allies.
In this interview
00:59 What’s in it for me? / Why this interview? Why now? (Purpose of the interview)01:56 About Bob Pearson03:58 The definition of Disinformation04:24 The major players in the disinformation space04:58 The definition of Misinformation05:30 Examples of Misinformation and Disinformation07:07 The goals of Disinformation campaigns08:35 Disinformation tactics10:45 The 1, 9, 90 Model of Influence12:14 The Disinformation landscape, and how “Disinformers” work14:12 Is there Disinformation in the mainstream media?15:19 How do we find reliable information?17:08 How to architect an influence campaign19:31 What Bob considers reliable information21:41 How can we identify Disinformation?23:19 What are deep fakes?25:22 What social media platforms (Facebook, Google, Twitter, and Youtube) are doing to shut down Disinformation27:46 How do we think critically about information?31:27 A really sensitive question…freedom and censorship33:23 Current and future trends playing out — we can actually fight Disinformation, here’s how…34:53 The advice Bob gives to the U.S. Government about Disinformation36:01 What we can actually do day-to-day to “Turn down the volume” Disinformation37:00 One secret of Bob’s success38:23 Bob’s greatest lesson in life and business – do good…today!40:06 Bob’s one piece of advice to the world – we’re ALL the same…41:27 What Bob wants most for his life – impacting as many lives as possible42:50 Final thoughts – Influence, analytics, and continual learning45:14 Where to find Bob Pearson online45:53 A beautiful story
To connect with Bob
Website(s): nextpracticegroup.comhttps://www.craftingpersuasion.com/LinkedIn: https://www.linkedin.com/in/bobpearson/Twitter: @bobpearson1845
To connect with Mark
https://markabotros.comInstagram: @markabotrosTwitter: @markbotrosFacebook: https://www.facebook.com/businessstrategist/LinkedIn: https://www.linkedin.com/in/mbotros/Email: [email protected] LIFE WORKS Podcast: https://podcasts.apple.com/us/podcast/the-life-works-podcast/id1475582936
Podcast Music Credit
Track: Memories — INOSSI [Audio Library Release]Music provided by Audio Library PlusWatch: https://youtu.be/GePAKPB6vQYFree Download / Stream: https://alplus.io/Memories
Photo Credit
Adnan Khan