"Every brand is unique and should be presented in a unique way." The ability to think differently about brand creation and design is a concept that Elephant in the Room prides itself on. Chad Cheek, the owner of the award-winning firm, joins us to share ideas on brand design and strategic marketing, collaboration, and his passion and involvement in the arts – from serving on numerous boards such as the Arts Council of Winston-Salem and Forsyth County and the North Carolina Arts Council to teaching Introduction to Arts Management at the University of North Carolina School of the Arts.

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