In this episode we meet entrepreneur Philip Costa Hibberd. Philip designs and builds robotic process automation, or RPA, for clients in the finance industry. He solves a productivity problem by automating rote computer tasks often done by highly paid analysts. This is a great example of firm-level microeconomics where investments change production functions and the allocation of resources towards more efficient use. Seems intuitive but nice to see theory meet reality. Efficiency is always a strategic imperative and not just in perfectly competitive markets. Philip helps his clients get there. He's also got a terrific outlook on life and business that's worth hearing too.

You should listen!