With so many marketing strategies to implement, how do you decide which one to use? Do you look for the most cost-effective? Are you looking for one that's the least time-consuming? Perhaps you're looking for something that has the potential to go viral. If you answered yes to all three then consider video marketing.

Video marketing has been around for quite a while but statistics show that only a small percentage of businesses are using it. We think it's largely because of the fact that not many people are comfortable in front of the camera. Also, there's the prep work: you have to fix your hair, put on a bit of makeup, ensure yu have the correct lighting, create some slides, etc. Video seems to be a lot of work.

Our guest for today, Melissa Groom of Empowered Mums, seems to disagree however. A video markerting specialist, Melissa shows us that video is only as complicated and hard as you want to be. You can literally wake up every morning, shoot a video and you're done. You just need to know what tools and platform to use so you can reach your target audience.

And once you've gotten your initial fear of being in front of the camera, you will see the results of your efforts immediately. In Melissa's case, she got new clients two weeks after starting with video. Now, she teaches video marketing through her 30-day video marketing challenge program. You'll get an overview of this program and more when you listen to this interview.