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Episode 04: I Want it Now!
I Want it Now! (And That's Ruining Everything)
Instant gratification isn't just making you impatient – it's fundamentally rewiring your brain and destroying your ability to experience real satisfaction.
In this episode, Hema and Mike expose how our addiction to speed has turned waiting into a design flaw that needs to be optimized away. You've been checking your package tracking obsessively, scrolling for dopamine hits at 2 AM, and treating two-day shipping like it's a personal attack on your existence. But here's the truth: getting everything faster hasn't made you happier. The moment you get what you want, the dopamine hit vanishes, and you're already chasing the next thing.
In this episode, you'll discover:
How our attention span crashed from 12 seconds to 8 seconds in just one generation
The 4-second buffer between impulse and action that we've completely lost
Why faster delivery and instant access have made us more dissatisfied than ever
The real cost of optimizing away patience and slower experiences
How we're training our brains to operate in bursts instead of depth
From obsessive package tracking to the inability to sit in a waiting room without your phone, we break down why this isn't progress – it's a pathological relationship with speed that's making everything worse.
Ready to disrupt the instant gratification default? Tune in now.
Perfect for: Anyone guilty of checking shipping updates multiple times a day, doom-scrolling for dopamine, feeling impatient with everything, or wondering why nothing feels as satisfying as it used to.
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By Hema Crockett and Michael CrockettI Want it Now! (And That's Ruining Everything)
Instant gratification isn't just making you impatient – it's fundamentally rewiring your brain and destroying your ability to experience real satisfaction.
In this episode, Hema and Mike expose how our addiction to speed has turned waiting into a design flaw that needs to be optimized away. You've been checking your package tracking obsessively, scrolling for dopamine hits at 2 AM, and treating two-day shipping like it's a personal attack on your existence. But here's the truth: getting everything faster hasn't made you happier. The moment you get what you want, the dopamine hit vanishes, and you're already chasing the next thing.
In this episode, you'll discover:
How our attention span crashed from 12 seconds to 8 seconds in just one generation
The 4-second buffer between impulse and action that we've completely lost
Why faster delivery and instant access have made us more dissatisfied than ever
The real cost of optimizing away patience and slower experiences
How we're training our brains to operate in bursts instead of depth
From obsessive package tracking to the inability to sit in a waiting room without your phone, we break down why this isn't progress – it's a pathological relationship with speed that's making everything worse.
Ready to disrupt the instant gratification default? Tune in now.
Perfect for: Anyone guilty of checking shipping updates multiple times a day, doom-scrolling for dopamine, feeling impatient with everything, or wondering why nothing feels as satisfying as it used to.