In this kickoff episode of Ski In, Sell Out, Max and Lauren unpack what it really means to “sell out.”

After a summer of growth and reflection, the two dive into why they ditched the old name (Keeping It Real Estate), what success looks like in a small-town market, and how to stay authentic in an industry built on image.

Expect laughter, vulnerability, and a few hard truths about fear, money, ambition, and what it takes to build a career that actually feels like you.

Whether you’re a real-estate pro, a Park City local, or just figuring out your next chapter, this episode is your lift ticket to a more honest take on success.

🎿 Because in this town, everyone’s skiing some version of the same run — we’re just trying not to lose ourselves on the way down.