The Story of Loro Piana & Zegna

In a vast exhibition hall on the outskirts of Milan, Zegna recreated the landscape of an Australian sheep station: the floor was carpeted with real turf, while giant screens displayed footage of flocks grazing across the open plains. At the entrance stood a glass display case containing the world’s finest wool—simply resting there, like an artifact in a museum.

We would like to share the story of our encounters with these two brands.