• Finimize has built a successful media brand around a community which has now become a playbook for other media brands to follow.
• This year is a particularly fascinating time. The pandemic has driven a whole new millennial generation of investors (Robinhood has 13 million users and 80% of those are millenial). Not only has investing become a new status symbol, but this generation is demanding a whole new type of finance media brand to stay informed. Finimize readers come for the content and stay for the community.
• For a generation living through low interest rates and inflated house prices the stock market is a relatively smart way to increase their net worth over time. 
• Max went into detail on the business benefits of (1) unlocking the value of a community as a driver of retention and brand loyalty, (2) differentiating a media company from other media outlets, (3) unlocking the shared knowledge amongst the users.

What is Finimize? Finimize is a finance media brand for millennial investors. With over 1 million subscribers globally, we're on a mission to increase the net worth of a generation through bitesize informative content & community.

Find Max on LinkedIn: https://www.linkedin.com/in/maxrothery/