Do our shopping habits reflect our values or do our values reflect our shopping habits?

In this episode of Podcast or Perish, I talk with Prof. Markus Giesler, Professor of Marketing at York University’s Schulich School of Business. A cultural sociologist of markets, he studies how moral ideas—like sustainability and fairness—get built into consumer culture. We explore why consumption is a site of identity, conflict, and social change.

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Full transcript, photos, and related resources:

https://www.podcastorperish.ca/episodes/episode-041-markus-giesler

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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.