Today's guest is Sheldon Popiel, Creative Director at District Ventures Accelerator in Calgary AB. District Ventures is a sister company to Venture Communications. Sheldon has an incredible career of being designer, creative director, and co-founder at a number of stock photo and stock video sites. He shares with us that the move to District Ventures which focuses primarily on consumer packaged goods was a big career change for him and what that was like. Sheldon also shares one of the most memorable projects he has worked on, a summer activity book for designers. Oh, and we talk about breakfast cereal.