Let's welcome strategy alumnus Howard Gilman to the podcast. Howard currently serves as Lead Deal Desk Strategist for LinkedIn's Sales Solutions group. LinkedIn, as a firm, is many things though; software company, social media platform, hiring & recruiting services, and more. So, what's the product, and who's the customer? Well, it depends. For Howard's group, it's firm's looking for market intelligence to grow their business but what about the others? Such is the nature of a multi-sided platform. A business model that seeks to create value for distinct groups interacting across a core technology platform. LinkedIn has built a very elegant and focused version of this model. What to know more? Keep Listening!