Joseph Jaffe is a serial entrepreneur, master provocateur, innovator, and author of 5 best-selling books including his latest, “Built to Suck”. He has been featured on CBS, ABC, Bloomberg, NPR, The Wall Street Journal, The New York Times, USA Today, Fortune, Newsweek, and many others. Joseph says that every company and even every industry sucks and is destined to fall. He says that the key to success is to SUCK LESS. He has a solution, but for those who are smart enough to listen. 

In this episode:

01:37 Joseph is the prophet of the coming Corpapocalypse01:55 The 4 Horsemen of the Corpapocalypse02:05 Joseph at 14 years old03:55 Joseph’s dream as a child, and his epiphany04:50 Joseph meets his heroes and idols07:52 What younger Joseph would tell older Joseph of today09:01 Joseph gets laid off…and it changed everything10:33 Joseph gets laid off…again…but this time he was ready to pivot12:38 The CoronaTV Story18:18 Some of CoronaTV’s Guests19:56 What Joseph has been learning from CoronaTV21:34 Things that surprised Joseph from CoronaTV24:24 Enjoy it time now, we may never have it again24:57 Validation and true perception of reality25:45 Are people really ready for Inclusivity, fairness, common threads, and adaptation?26:50 Those who didn’t change during COVID27:44 Why Joseph wrote “Built to Suck”31:56 What about Apple, Google, Amazon, and Disney – are they inevitable?33:44 The kiss of death for a company is…34:16 The keys to thrival…they sound crazy36:28 What companies can do to get a real sense of where they are38:58 The key sign of the “point of no return”40:11 Where is the “rot” in companies that suck? + How you sell this to all your stakeholders42:20 Joseph’s biggest [unfounded] fear43:22 “Speed Round”45:35 Joseph’s formula for success45:57 Joseph’s greatest lesson46:54 Joseph’s dream for his life48:10 Joseph’s final thoughts – make use of this time + the greatest piece of advice ever49:34 An incredible insight about virtual connection50:22 Where to find Joseph online

To connect with Joseph

Website: https://josephjaffe.comLinkedIn: https://www.linkedin.com/in/jaffejuice/You can also find Joseph on CoronaTV every day 2PM Eastern on LinkedIN

To connect with Mark Botros

https://markabotros.comInstagram: @markabotrosTwitter: @markbotrosFacebook: https://www.facebook.com/businessstrategist/LinkedIn: https://www.linkedin.com/in/mbotros/Email: [email protected] LIFE WORKS Podcast: https://podcasts.apple.com/us/podcast/the-life-works-podcast/id1475582936

Podcast Music Credit

“Don’t Turn Back” – Silent Partner“The Awakening” – Patrick Patrikios

Photo / Media Credit

VICE NewsMicah Williams