Every digital agency has a set of services they sell. Deciding what you'll offer out of the gate is always tricky. Do you base it on what the team is passionate about or what clients are willing to pay for? Maybe both. Regardless, over time the needs and capabilities of digital products will force every shop to adapt or risk becoming irrelevant. Web standards, content strategy, mobile and responsive were several of the changes that dictated the success of a digital agency. So what's the next wave? For Stefan Muirhead and the team at Ignition 72, it's Virtual Reality.