CX Nexus Podcast

Episode 048 -Part One New B2B SaaS Communities - Common Questions Asked By An Organization


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Transcript:

hello and welcome to another episode of

00:20

peers over beers i'm one of your hosts

00:22

michael sandoval

00:23

and i'm Chris Detzel

hello chris i hope

00:25

you're doing well

00:27

yeah man i'm doing really well how about

00:28

you oh excellent i'm doing pretty good

00:30

uh it's late in the day and i uh

00:32

i i am not enjoying a nice cool

00:36

adult beverage as you are you truly are

00:38

having a pier a beer

00:40

yes i was hoping that you would have a

00:41

beer but i figured you wouldn't even

00:43

know you knew you were coming to tears

00:45

of course yeah

00:48

nobody has to know that exactly

00:52

you're you're definitely in a different

00:54

time zone so it's all right

00:56

yeah for me it's fine you know so i'm

00:58

drinking a it's called two-hearted ale

01:01

uh i guess this is an american ipa

01:04

it doesn't probably tells me somewhere

01:06

where it's uh made but

01:08

it's a bells company or something so no

01:11

bells yeah

01:12

oh my gosh someone's going to kill me

01:13

that i don't know this but i want to say

01:14

bells is

01:15

uh like michigan or something like that

01:18

i don't know why that comes to my head

01:20

michigan

01:20

yeah that could be i'll have to google

01:23

that later

01:24

yeah exactly uh now i feel like i have

01:26

to do it

01:28

uh in real time anyway but um

01:34

oh my gosh kalamazoo kalamazoo okay yeah

01:37

it is michigan

01:38

yeah um all right so

01:41

we were just about ready to talk about

01:43

something very

01:45

interesting that happened to you whilst

01:47

you were

01:48

i think having an all hands meeting

01:50

about community

01:51

at uh royalty right yeah that's right

01:54

you said it right that's awesome really

01:56

i'll see i just corrected what i thought

01:57

i said it right so

01:59

yes so that's so funny so

02:03

um we had an all hands meeting

02:06

meaning just the whole company meeting

02:08

monday through thursday for four to five

02:10

hours

02:11

every single day to kind of go over the

02:13

product roadmap to the vision

02:15

and everything else and on monday so

02:18

today's friday but on monday

02:20

i had the opportunity to present for an

02:22

hour uh

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to the entire company i think two or

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three hundred people were on there i

02:26

don't remember but

02:27

um about community and

02:30

it's funny because i knew it

02:33

it always happens is that there's tons

02:37

of questions at the end

02:38

um i mean a lot of questions yeah

02:41

everybody's quiet until somebody says

02:43

it's until something breaks well what i

02:46

did what well yeah well

02:47

there it's it's crazy because people

02:49

want to know all about community they

02:51

they don't

02:52

they they kind of get it but they want

02:53

to understand who's moderating what

02:55

who's going to help who's going to do

02:56

this

02:57

what does this even mean what's the

02:58

strategy i mean there's all kinds of

03:01

great questions you know from people

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within the organization

03:04

the other day it's about me trying to

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get them to help me

03:08

build it you know and so that's really

03:10

the message is

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is so basically i i had an hour i only

03:14

spent 30 minutes or less

03:16

on content you know just hey this is

03:20

um this is the vision of the company

03:23

this is

03:24

community this is how community relates

03:26

to the vision and

03:27

and goes well with the vision of the

03:29

company um

03:30

and then here's you know talk a little

03:33

bit about you know the goal of community.

03:36

what we're trying to accomplish

03:38

and what's and then i had a slide

03:40

actually of

03:41

nine questions uh from

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people before the so i already had this

03:48

only nine questions from the audience or

03:50

not even the audience but um

03:52

beforehand so beforehand there was an

03:53

email that went out okay oh i was gonna

03:56

ask how you did okay

03:56

okay email went out and said hey these

03:59

are the sessions

04:00

uh and they made people ask a question

04:03

around community so what are some of

04:04

your questions i got several of them but

04:07

i only put nine of the i don't know uh

04:12

20 or 30 questions that were asked but

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so what i did was

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so there's 30 minutes left or more and i

04:17

answered every one of those questions

04:19

um and then then there was tons more in

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the chat because

04:23

then i had like i think i answered those

04:25

in 10 or 12 minutes

04:26

but then there was question after

04:27

question after question after question

04:28

after

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and i was like oh my god i was so tired

04:31

afterwards really

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it was awesome it was like people loved

04:34

it you know and so

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um what i thought we would do what do

04:38

you think they loved about it

04:42

they're excited because their customers

04:44

and their partners

04:45

for lto have been asking for community

04:48

for a long time

04:49

okay that's why i was curious about the

04:51

one and then

04:52

two is they're excited that they have

04:54

somebody full time to actually

04:56

do this you know and three is they'...

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CX Nexus PodcastBy Nicole Saunders and Chris Detzel

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