The Full Monty

Episode 05: Ad Blocking and Yahoo's Last Stand


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Ad blocking has become mainstream and is the source of headaches for advertisers and publishers. But the IAB has introduced some guidance after discovering just what it is that annoys consumers so.

 

And the Yahoo acquisition is happening. Verizon paid the most, but still managed to walk off with a good deal. Or did it simply inherit a vintage corner of the Internet? 

 

Be sure to catch The Naked Truth trivia question.

More information available at fullmontyshow.com.

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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The Full MontyBy Scott Monty