You are probably already familiar with SaladStop! It is one of the first and largest sustainable, healthy and environmentally conscious food chains in Asia with 70 outlets in eight markets! How did they get there? In this episode, we speak to the founder, Adrien Desbaillets. He shares how he built green thinking and initiatives, no matter how small, into their DNA. How important knowing the nuts and bolts of his business has been, especially during the pandemic. Plus, how they managed to not only pivot and survive but also raise 8.8 million USD amidst COVID.

In this conversation, we learnt...

• How Adrien built sustainable initiatives and engaged with customers to shift mindset, while still ensuring convenience (04:57- 09:56)
• That the capital spring store in Singapore, which is Asia first Net-Zero food provider, was a living lab to create the best processes (10:24 – 13:18)
• Insights into SaladStop!’s series A and B funding. When, how and who that Adrien decided to partner with. (17:36 – 21:38)
• How they used data and metrics to pivot during the pandemic (22:29 – 30:00)
• What community means to Adrien, and how they engage with suppliers, partners and customers (31:34 – 36:03, 40:00-41:06)

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