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About the Episode

On Episode five of the Elements of Design Podcast, Our guest is Surabhi Mathur. Surabhi is a UX Researcher and has been working as a researcher for 5+ years,

She has a background of industrial design and business design as a part of her under-graduation and post-graduation education respectively.

In our conversation we talk about what makes a good UX Researcher, How to pivot from UX Design to Research, Performing research in different organisation and the future of UX Design and Research in India

Episode Navigation

[01:15] - Tell us about your design journey

[03:20] - How to pivot from UX Design to UX Research

[04:54] - What makes a good UX Researcher

[05:48] - Which research method to choose and when

[07:10] - Your favourite User Research method

[08:24] - Is Ethnographic Research a good research method

[10:33] - How to present qualitative research to stakeholders. How to find the right users for research

[11:52] - How to perform research at a startup or a new product

[13:50] - Rapid Fire

[15:14] - What do you think about the future of design in India?

Mentions

Surabhi Mathur on the internet:

Elements of Design Podcast on the internet:

Myself on the internet:

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