Today's guest is Leland Maschmeyer, Chief Creative Officer at Chobani in New York NY. Also previously Co-Founder and Chief Creative Officer at Collins in New York. Leland tells us about the early days starting Collins, the big break moment when they landed a large client and project, and how they approached the pitch. He also shares the challenges they encountered while rebranding Chobani in only 9 months! You will hear how architecture has him Leland in his career and that reading is how he finds clarity in some decision making. Be sure to listen to the lightning round and his ask-it-forward question. There is so much packed into this interview. Enjoy!