How do brands shape who we think we are?

In this episode of Podcast or Perish, I talk once again with Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School of Business, York University. Her research in consumer culture theory examines how markets reproduce social inequality through everyday consumption. We discuss gender, class, and the hidden power of marketing in defining citizenship and belonging.

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Full transcript, photos, and related resources:

https://www.podcastorperish.ca/episodes/episode-051-ela-veresiu

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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.